Enterprise Performance Transformation Powered by Data, Ai & Inclusivity

Catapult is a Finance Transformation expert that partners with Growth Stage Companies through a unique Purpose Led Talent Model powered by Data & AI enabled Managed Services model.

How We Help Clients

Capability Centres

Enterprise Data Cloud & Ai

Performance Improvement

M&A, Private Equity & Investor Relations

Our Approach

Catapult combines the tech application eco system of clients with it's proprietary data cloud, Ai co-pilots and catapult capability-centres, to drive business outcomes.

Client Software Landscape

Catapult Capability Center

Enterprise Data-Cloud

Advanced insights

Decision Support

Impact Stories

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Case Study

30% Cost Saving

Business Challenge: A global advertising and marketing services provider wanted to establish a centralized accounting to support it’s global operations and expansion.

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Case Study

5% Margin Improvement

Business Challenge: A leading contact center with headcount in excess of 2,000 and operations in 3 cities was facing intense pricing pressure.

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Case Study

Listing Support on AIM, LSE

Business Challenge: Our client, an Ai company with no accounting staff wanted support to prepare for a listing in 12 months.

Client Testimonials

Catapult who operated our F&A Glocal Capability Centre, displayed exceptional professionalism during our exit pocess. They supported the sell-side due diligence within stringent timelines, efficiently managed the data room ensuring high-quality data. Their pointed responses, backed by thorough supporting documentation ensured seamless communication with auditors, lawyers, and advisors. As a result, the exit process was executed without any valuation adjustments, reflecting Catapult's commitment to client success.

Jeffrey – Founder & CEO / Shibaji – CFO

A global creative content platform that connects brands with filmmakers, photographers, and other creatives to produce original video content for Brands.

Catapult helped us achieve a WD7 month close process. They implemented a granular close calendar, automated key processes and introduced standardized templates & checklists to streamline the workflow. These enabled us to consistently meet WD7 deadline enhance accuracy and improve team morale by easing last-minute pressure.

Elizabeth - CFO

A premium mobile marketing platform that specializes in delivering high-quality mobile advertising experiences for luxury brands.

Our Company needed a centralized accounting system to support global operations. Catapult designed and implemented the solution in three months, managing accounts payable, receivable, payroll, and complex Month close process. They also provided detailed Board Pack with multi-dimensional analysis. The solution reduced costs by 30%, allowed me to focus on strategic tasks, improved process accuracy, and enhanced analytics.

Wayne T - CFO

A global creative content platform that connects brands with filmmakers, photographers, and other creatives to produce original video content for Brands.

We were faced with a five-month accounting backlog due to high turnover and ERP implementation. Catapult designed and implemented a solution in six months across three entities, clearing backlog, validating balances and streamlining finance operations. They also developed a Month Close Checklist, Calendar and Balance roll forwards. This ensured audit readiness, enhanced data quality for critical processes and resulted in timely audit completion, reduced DSO and plugged revenue leakage.

Amit R - CFO

A Fortune 10 Company

Over the past five years, Catapult has ensured smooth management of our finance function. They have consistently delivered high-quality bookkeeping, streamlined accounting operations and effective credit and project cost control. Additionally, Catapult assisted in creating budgets and rolling forecasts. The implementation of a Month Close Checklist & Calendar, along with Balance Sheet schedules and roll-forward analysis, has facilitated smooth audit signoffs.

Samirah - CFO

A Creative Agency combines creativity, technology, and data to produce engaging content for the audiences across various platforms.

We had to list our company on the AIM, London Stock Exchange and needed a capable team to support the process. We engaged Catapult to translate three years of financial statements to IFRS, conduct market study to estimate TAM, prepare five-year business plan, create valuation benchmarks & support DHRP preparation. Their efforts led to a successful listing on AIM.

Gerald - Founder

AI & NLG Company with operation in 6 countries.

Catapult implemented an Activity-Based Costing analysis, creating harmonisation of Revenue & Cost metrics. This led to a 5% cost reduction, improved execution by linking incentives to strategy, enhanced capital efficiency due to better capacity utilization.

Customer Contact Center with over 3,000+ employees

Jitender J - Founder & CEO

Catapult implemneted a SOX Compliant process. They conducted process walkthroughs, drafted RACM, identified gaps, and implemented remediation. They ensured SOX compliance for 8 entities within 12 months, met quarter close deadlines, and improved month-close quality enhancing overall financial accuracy & compliance.

Arthur, Head of internal control

A global leader in providing technology-driven solutions that help brands and agencies optimize their marketing efforts.

Catapult was engaged to clean up historical financials, reconcile accounts receivables & manage project cost accruals for one of our entities. Within three months, they designed and implemented a solution, regularizing accounts payable and streamlining the month-close process. Following their success, we extended Catapult's scope to include all of our group entities, deepening our relationship and enhancing our overall financial management and operational efficiency.

Sinthiya, CFO

A global marketing and communications agency that specializes in providing strategic marketing services to brands and businesses

Our Leadership

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Ashish Khanna

Co-founder & Exec Chair

Ashish helps clients in managing complex transformation programs involving new technology adoption, business & operating model transformation & new product launch.

Key assignments :

CEO- Dentsu Global Services, Amongst largest global network for marketing & advertising
COO- Genpact: $1.6B operating P&L of a world leader in Consulting & BPO
Managing Partner- Accenture, Setting up to scaling to10,000+ team

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Nikunj Gupta

Co-founder & CEO

Nikunj has a comprehensive understanding on scaling up businesses including Finance Ops, Capital Raise, M&A & Investor relations, Strategy development & Execution, Enterprise Performance Management, GTM, Channel Management & Sales, Operating & Digital transformation

Key assignments :

Co-founder & CFO-Chai Point, (150+ Stores & 5,000+ Brewing Bot installations)
CF0-Lighthouse, Largest PE owned Education Chain in India
ELT-Accenture: Setting up & scaling to10,000+ team for top IT & Consulting company
Senior Consultant at Arthur Andersen & PWC

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Anand Shetty

Co-founder & CCCL

Anand specialises in Finance function design & setup, Post Acquisition Integration, Complex Technical accounting, Financial data assurance, Global Tax compliance co-ordination (UK, US, France, India, NZ and AU), Deep understanding accounting IT Systems (NetSuite, Tally, Xero, Sage and QB).

Key assignments :

F&A Back Office head - Global Media company
15+ Years of experience in working with growth stage companies & Big 4 Auditors across US, UK, Australia & India.